160 Years of Continuous Service Marks their Legacy


By John Vogler

Often when people think about a family business, they expect two, maybe three, generations at most that have worked in the business. At Salem Funerals & Cremations, SIX generations have carried on our family’s legacy for 160 years: Mosby Vogler and I are the fifth and sixth generation Voglers active in our family’s business. Mosby states, “We are proud of our tradition of offering a high level of personal service as we continue to innovate with the changing times.”

Begun in 1858, these continuous years of service give us at Salem Funerals & Cremations a vast knowledge and background of local religious practices, cemetery requirements, and general information about local churches, as well as longstanding family relationships. Through the years, we have developed a personal and respected relationship with pastors, ministers, rabbis, and priests. Our extensive knowledge of burial traditions allows us to offer suggestions for people who do not have a religious affiliation and know persons who can perform a meaningful secular service, as well.

Our ancestors go back hundreds of years. In 1770, Phillip Vogler settled on the tract of land called “Wachovia” located in Piedmont, North Carolina. He had traveled with his parents from Germany, where they first settled in Maine and then sailed to North Carolina. Here he assisted in the establishment of the Friedland community. He then moved to Bethania where he remained until his death. Phillip’s son, Christoph, was a gunsmith, who had a son, Nathaniel, who in turn had a son, Alexander Christoph Vogler.

Our remarkable story begins in 1858. Alexander Christoph or “A.C.” set up his shop, Vogler & Sons, on the corner of First and Main Streets, where Salem Funerals & Cremations operates today. He made custom-built coffins and furniture and in 1870, he added undertaking.

During the next 20 years, A.C. Vogler developed the undertaking industry for the region. He had a fine line of metal and wooden caskets, horse-drawn hearses, and the latest technology for embalming. In 1885, his son, Frank H. Vogler, joined the business. By 1901, Vogler’s Funeral Home had become the largest firm of its kind in this part of North Carolina. In 1909 and 1910 Frank Vogler’s sons, Gene and Will, joined the business, thus beginning the third generation. In 1912 Vogler’s added the first motorized hearse between Washington, D.C. and Atlanta. In 1913 it offered the first motorized ambulance.

Francis E. Vogler, Jr. (Gene Jr.) was the fourth generation working in the firm. He passed away in 2008 and left the company to his two sons, Gene Vogler III and J. Mosby Vogler, who now represent the fifth generation. Gene Vogler III retired in 1995 and passed away in July 2018, leaving the business to his younger brother, Mosby.

Taking the reins of the business, Mosby started Salem Funeral Home & Cremation service to separate Salem Funeral Home from the corporate identity of Service Corporation International (Dignity) Vogler & Sons funeral home, the group that had taken ownership of Vogler & Sons.

I joined Salem Funeral Home in 2010 and have noticed different trends and changes occurring in this industry. Our staff understands the importance of listening to family members and making every effort to meet even the smallest request to honor the memory of their loved one.

Six generations ago, A.C. Vogler created a legacy of craftsmanship and caring, which has continued to grow over the years. Our family is proud of our heritage and history. Although many changes have occurred in Winston-Salem and Forsyth County over the past 160 years, one thing has remained the same: the Vogler family and Salem Funerals & Cremations continued commitment to provide the highest quality of service and dedication to our community. Now we are especially pleased to announce our second location at 2951 Reynolda Road, a beautiful facility that offers space for simple services, to rooms for family gatherings, and a chapel for celebrations of life for loved ones.

Our years of experience allow us to make all arrangements for a loved one’s passing, including family discussions, acquiring necessary documents, and gathering information for obituaries. We can provide a selection of caskets and vaults, urns, jewelry and keepsakes, and arrange visitation, funeral services, and burial.

Because each life is unique, we know that saying goodbye should also reflect the character and personality of your loved one. We are proud to offer the Piedmont Green Burial Council certified services and options which allow a natural burial and ensures that environmentally-friendly materials are used in the arrangements.

We don’t believe in “cookie-cutter” services. We understand that families want an individualized and personalized service handled with dignity and respect. Please give us a call to discuss advance planning for future needs.

John Vogler is a funeral director and the sixth generation of Voglers at Salem Family Funerals & Cremations. 120 S. Main Street, 336-722-6122 and 2951 Reynolda Rd, 336-722-8878, Winston-Salem. For more information, visit SalemFH.com.

Salem Funerals and Cremations are not associated with Dignity Memorial Providers or Vogler & Sons Funeral Home.


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